Content & Marketing Executive at This is Milk
The Impact of culture on Digital Transformation
As we move towards a world that adapts and changes at break neck speeds to the needs of the customer, it is essential that the culture of your business matches your transformative qualities. It is no longer enough to strive for fun, friendly & Pizza Tuesdays. Digital transformation requires a level of commitment to change that allows the transformation to progress quickly and naturally.
Research from Boston Consulting Group found that 79% of companies tested that addressed culture change sustained strong performance, this compared to 0% for those that neglected culture change. (40 companies tested)