Barbara is This is Milk's Customer Analyst. She is like a dog with a bone when it comes to getting to the bottom of customer needs and turning them into action! She specialises in conducting customer research and discovery, analysing data and turning them into customer communications and experience improvements.
She also manages marketing, content and analytics for a number of our clients, monitoring the results and audience engagement on a regular basis to build on the strategy.
Previously she has worked on employer branding projects for companies such as Ericsson and British American Tobacco with the goal of attracting a new generation of employees through creative digital campaigns, below-the-line activities, and social media.
Barbara has a Masters degree in engineering and is about to finish her MBA program at IAE Lyon.
Barbara is great to work with, she understood our business and goals very quickly and has taken our social presence to the next level, measuring and testing every step of the way.
- Chris Black, Director, Ellis Mack Recruitment
Barbara's latest work
Ellis Mack - Social Media Management and Execution (Case Study coming soon)
Binning Wood - User Journey and Website Page Designs
Stugo - Customer Discovery and Market Research