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In this week's 3@3 Al and Steve discuss the role of skills development in the successful delivery of transformational projects.
Al talks about his own eclectic learning journey that incorporated further, higher, mature, online learning and everything in between. Having experienced the full spectrum of learning pedagogy's, Al suggests that the most important aspect of up-skilling is to find a learning approach that works for your circumstances and your preferred style of learning.
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Within digital evolution projects, do the IT team lead or support? This issue (not surprisingly) comes up a lot. However, given the core driver for all these conversations are around people, their employees, clients, stakeholders etc, the process is ultimately a people-first approach rather than technology first. IT (of course) has its place at the table as evolution programmes are discussed and planned, due to their inherent knowledge about the business and current systems therein. IT departments understand how these systems currently work and how they can be developed and used to greater effect. Digital evolution projects run parallel with BAU activities and the BAU environment is a core part of that evolution discussion, as it is ultimately about improving on what you currently do.
WES came to This is Milk at the tail end of 2019, to support in the development of their proposition but also to help create an online resource to support the female business start-up community. Whether owning your own business is a dream in your head, or you are already set in motion, this website is a library of knowledge to guide you in this journey. When it comes to this website, content is paramount, so it was crucial that we identified user groups and created useable persona’s that would allow WES to create content suited to their needs. 
In our Three@Three web series this week, Al and Steve are joined by Kerry Freeman, the owner of Free Human. Kerry is an expert in FS culture change. Today we are discussing the 3 factors for success in delivering a change road-map.
Al kicks off by asking, what does a healthy culture look like. Kerry suggests that it's important to recognise that there is no one 'cookie-cutter' answer to the question of what makes a great culture. However, Kerry's favourite definition comes from Carolyn Taylor's 'Walking the Talk'. 
In this week's 3@3, Al and Steve discuss the things individuals and organisations should consider before embarking on a transformation programme.
Al kicks off with a hotly debated question in our sector, the definition of 'Digital'. What does digital mean to your business? The answer to this question is usually...it depends. Steve stresses that the best way to tackle this deceptively tricky question is to first assess your organisation's digital purpose. Steve uses an example of a community trust organisation, where a client board or senior stakeholders defined the brief surrounding the DT programme, they believed that the organisation should be using the latest technology in the most advanced way to deliver the most compelling service for their clients.
In this weeks Three@Three discussion, Al and Steve are joined by Jo McCallum, Chief Experience Officer at iDisrupt Digital. With a career in FMCG, drinks and the software industry, Jo has years of experience in leading culture change as part of digital transformation programmes.
We asked Jo three questions on the subject of Cultural Change.
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© 2025 This is Milk Ltd. SC446550
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Baltic Chambers, Suite 116-119, 50 Wellington Street, Glasgow, G2 6HJ
Registered Addresses:
Baltic Chambers, Suite 116-119, 50 Wellington Street, Glasgow, G2 6HJ