 By: Al Morris, Head of Client Services at This is Milk This article was originally published in 2018, and updated in 2022. See for yourself how much has changed in only four short years. Pick any 10 people and ask them how much they think our lives will change in the next 10 years. If you do this, you will no doubt hear a tonne of ideas, concepts, visions & evolution's that could radically change how we perceive the world. To see proof of this, you only need to look back at the last ten years and see how radically our day to day world has changed. http://uk.businessinsider.com/18-tech-products-that-didnt-exist-10-years-ago-2017-7/#1-the-ipad-1 Things like AirBNB, Uber, Spotify, Google Chrome, Oculus, Kickstarter, Netflix and Android have become so integral in our day to day lives that it's hard to remember how things operated before. It's a sign of fantastic design and an overwhelming desire for change.
There has never been a period in time, when so much, so quickly has had such an enormous change in human behavior. So what is next, and if all this change seems too much, what's staying the same?
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 By: Al Morris, Head of Client Services at This is Milk Al MorrisHead of Client Services, This is Milk This article was originally published in 2018, and updated in 2022. Covid-19 expedited digital change within organisations. This forced companies to implement digital transformation. The Impact of culture on Digital Transformation Company culture is a term that is often heard when advertising a business to prospective employees, however the implications of culture run deeper than the perks of a job.
As we move towards a world that adapts and changes at break neck speeds to the needs of the customer, it is essential that the culture of your business matches your transformative qualities. It is no longer enough to strive for fun, friendly & Pizza Tuesdays. Digital transformation requires a level of commitment to change that allows the transformation to progress quickly and naturally. Research from Boston Consulting Group found that 79% of companies tested that addressed culture change sustained strong performance, this compared to 0% for those that neglected culture change. (40 companies tested) |
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