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Three Customer Types That Use Digital Products

8/30/2021

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By Tremis Skeete 
​Building products than resonate with many customers are not built in a vacuum. We want to build products customers love, and that sometimes requires connecting with what real people care about and understanding from their perspective what problems are worth solving.  

​How do we connect with these customers in order to understand them? This is where identifying customer types can be useful in focusing research activities. Here is one way you can identify three customer types. 

There are essentially three types of customers that use your software product: 

1. The cold customers: They historically have not expressed a deep interest in using the product, and if they do, they rarely use it. 

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Digital Leaders 2021  - Being Agile in a Waterfall Market.

7/27/2021

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Having spent the last ten years working among businesses of all sizes (from General Electric to a 2 man startup), TiM tester Joe Triccas has pretty much seen it all.
One issue has repeatedly cropped up and has inspired this talk.

Joe believes there are many misconceptions as to what Agile is, and how it serves waterfall industries and waterfall markets in particular.

In his Digital Leaders talk, Joe asks:
 1. Why this is a problem and how to do we identify this is happening?
 2. How do you  manage the tension this will inevitably introduce?
 3. What does the ideal dynamic in this relationship looks like?


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Agile & Digital Transformation best practice

9/3/2020

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Graphical Illustration of various area of Agile. People, Data, Time, Production & Business
In this week's edition of our weekly 3@3  series,  Al and Steve discuss the Agile method and DT best practice with Agile coach Paul Mathers. Paul was a business architect for 10 years before becoming an Agile coach with Arabica Transformation consultants. 

The 3 questions covered in this episode:
  • Arm's length leadership - why is this bad for transformation?
  • Theory over practice - do the certificates really help?
  • Scaling - when is it right to do this?

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After Agile - What comes next?

10/20/2016

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Angela Prenter-Smith

Managing Director

Has Agile won or is it dead already?

​Something I’ve been pondering for a while is what’s the next big thing in project delivery? Agile has been around for a while now, and businesses are still struggling with its adoption. I asked the IIBA (International Institute of Business Analysis) LinkedIn group what they thought, and I got about 40 differing opinions. I did some research and again I got a typical mix of views.
 
‘Agile is dead already.’
‘Agile was never meant to be used for what it is now.’
‘Agile is the only way.’
‘Businesses need to be agile, but that doesn’t mean they need to adopt a specific ‘agile methodology.’

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