Today (08/03/18) is International Women's Day, and to mark the occasion, our Managing Director Angela did a Facebook live video to discuss the This is Milk brand, where the colours came from, and why we won't be removing the colour Pink from our brand colours.
Marketing Director, This is Milk
A strong brand strategy lets you influence how your company is perceived in the outside world. New businesses who spend the time crafting their brand strategy from the outset have a distinct advantage over the rest.
What is 'Brand'?
Starting a new business is exciting; there’s no doubt about it. But it’s easy to get carried away with the ‘rush to market’ and lots of businesses miss out on valuable time spent at the outset developing a solid brand strategy. And by that I don’t just mean the visual representation of brand, such as your logo, and the colours you use on your website. Your brand identity is much more than that. Here's one of my favourite answers to the question 'What is brand?':
How to use your brand's enemies to connect with your customers without alienating them.
Here at This is Milk, we’re fond of busting some myths every now and then. Here's one from a Harvard Business Review article to shake up some assumptions you may have about what your customers want from your brand: what matters most for your customers is not how much you engage with them, but whether or not they share important values with your brand.
Managing Consultant, This is Milk
This is Milk...a business change consultancy – but how did we come up with the name?
If This is Milk has any frequently asked questions, the one that tops the list is “How did you come up with the name?”
The truth is the name was the end-result of some serious deliberation about our brand. It went a little like this.
Gillian (This is Milk’s co-founder) and I began by batting about some ideas about what and who we wanted to be, then taking the time to refine those statements into the words that best described how we wanted to appear to the world. We wanted to be different, to stand out from the crowd, to be a breath of fresh air.
At the same time as thinking about what we were going to call ourselves, we were also considering our Vision, our Mission, our Ethics, and our Visual Style.
Managing Consutant, This is Milk