A High Street Bank – Case Study​

​The Project

This is Milk was contracted by a high street bank who had undertaken a huge organisational transformation to reorganise themselves around their customers.  In order to become more customer centric the high street bank saw job role changes, organisational restructures and a huge culture change as being at the heart of the transformation.  ​
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The remit for the project was to understand the employee experience and design interventions to shift the organisation towards the desired culture, manifested through behaviours.

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