Customer Analyst, This is Milk
We would like to share with you what our incredible journey has taught us over the past years and to consider how these business lessons could benefit our audience. Whether you’re new to the world of business or have been in the game for years, we dare say the following lessons will hold true:
●Know your brand inside out – and don’t be afraid to be different.
When This is Milk was conceived, we started by defining our brand. We knew that our name would stand out from the crowd for example and prove a conversation starter. How right we were. If you’re curious as to the thought process behind the moniker, you can read about the branding exercise here.
●Treat your brand with the same importance as a major client
Even if you’re overwhelmed with client work, never forget to focus on your brand and to share what’s going on with your company. Don’t neglect your business – look after it and it will look after you.
Managing Consultant, This is Milk
What a birthday party can teach you about how your customers feel.
How do your customers feel about your business?
Think about what you remember most about the good, the bad, and the ugly in your experiences as a customer. What stands out the most? The colour of the walls or the website header, the effectiveness or friendliness of the staff, the waiting time? No matter what aspects shaped your experience, what sticks in your mind and defines your overall impression is how it made you feel. Were you annoyed by the cumbersome signup process of the website or were you pleasantly surprised at how happily the restaurant accommodated your dietary requirements?
Marketing Intern, This is Milk
What the Balgonie Castle social media outburst can teach us about improving customer experience.
Improving Customer Experience Starts with Listening
A viral story from last week about the Balgonie Castle wedding venue provides a good lesson of how using social media to get close to your customers can go wrong. But what the event highlighted to us here at This is Milk is what a lost opportunity this represented.
If you listen to what customers think of your product, service and policies you can use that to help you understand their experience of your offering which can lead to:
Managing Consutant, This is Milk