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Launching the This is Milk - Digital Transformation Programme

11/30/2018

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Al Morris

Transformation Lead, This is Milk

(((Blog updated 15th May 2018, to update our programme structure)))

​This is Milk 
are proud & excited to launch our 12-month career development programme, officially kicking off with the first cohort on the 18th of June 2018. This programme has been designed with industry to tackle the digital skills gap that currently exists and is crippling digital projects in Scotland. ​
​Digital projects have outgrown the talent pool and traditional project roles don't perform the job we need today or for the future.
​We believe that Scotland, which has a digital industry which is invested into with £13.8 Billion a year has been
previously unequipped to solve the acknowledged digital skills gap that is affecting us all. The This is Milk Digital Transformation Programme has been designed as a solution to this issue by teaching the skills required to successfully facilitate digital projects and excel in careers including:
  • ​Business Analysis
  • Service Design
  • User Research
  • Product Management
  • Digital Planning, & Strategy

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What we have learned along our journey

11/29/2018

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Barbara Geczy

Customer Analyst, This is Milk

We would like to share with you what our incredible journey has taught us over the past years and to consider how these business lessons could benefit our audience. Whether you’re new to the world of business or have been in the game for years, we dare say the following lessons will hold true:
●Know your brand inside out – and don’t be afraid to be different.
 
When This is Milk was conceived, we started by defining our brand. We knew that our name would stand out from the crowd for example and prove a conversation starter. How right we were. If you’re curious as to the thought process behind the moniker, you can read about the branding exercise here.

●Treat your brand with the same importance as a major client
 
Even if you’re overwhelmed with client work, never forget to focus on your brand and to share what’s going on with your company. Don’t neglect your business – look after it and it will look after you.

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Are emotions at the heart of your customer experience?

11/28/2018

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Are emotions at the heart of your customer experience? This is Milk blog

Angela Prentice-Smith

Managing Consultant, This is Milk

What a birthday party can teach you about how your customers feel.
​How do your customers feel about your business?

Think about what you remember most about the good, the bad, and the ugly in your experiences as a customer. What stands out the most? The colour of the walls or the website header, the effectiveness or friendliness of the staff, the waiting time? No matter what aspects shaped your experience, what sticks in your mind and defines your overall impression is how it made you feel. Were you annoyed by the cumbersome signup process of the website or were you pleasantly surprised at how happily the restaurant accommodated your dietary requirements?

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Being a good listener  - what you can learn from Balgonie

11/28/2018

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Being a good listener  - what you can learn from Balgonie. This is Milk blog

Annina Claesson

Marketing Intern, This is Milk

What the Balgonie Castle social media outburst can teach us about improving customer experience.
Improving Customer Experience Starts with Listening

A viral story from last week about the Balgonie Castle wedding venue provides a good lesson of how using social media to get close to your customers can go wrong.  But what the event highlighted to us here at This is Milk is what a lost opportunity this represented.  

If you listen to what customers think of your product, service and policies you can use that to help you understand their experience of your offering which can lead to: 
  1. Improving your products and services - through deeper knowledge of your customers' expectations
  2. Improving your market position - through greater understanding of what your competitors are offering, and how you stack up in your customers' eyes
  3. Connecting with your customers where they are - show you care and communicate in the right way.

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    Angela Prentner-Smith

    Managing Consutant, This is Milk

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