In this week's 3@3, Al and Steve discuss the things individuals and organisations should consider before embarking on a transformation programme.
 
Al kicks off with a hotly debated question in our sector, the definition of 'Digital'.
​What does digital mean to your business?
The answer to this question is usually...it depends.
 
Steve stresses that the best way to tackle this deceptively tricky question is to first assess your organisation's digital purpose. Steve uses an example of a community trust organisation, where a client board or senior stakeholders defined the brief surrounding the DT programme, they believed that the organisation should be using the latest technology in the most advanced way to deliver the most compelling service for their clients. 
 
However, when they drilled down further, to understand the requirements better, the board's assertions didn't come from within the organisation, but rather from their perception of how their competition used tech. By bringing the conversation emphasis back to the digital purpose, it was clear the organisational objectives could be fulfilled using their existing technology stack to its full effect. 

​Steve argues that rather than fancy apps and hardware, often the DT spend needs to start on more housekeeping activities or tech such as CRM systems (customer relationship management) and without proper setup and implementation of the more un-glamorous elements of business as usual activities, enhanced DT (addition of new technologies) can not progress and that the purpose should dictate the direction of the DT activities, more than any brief. And that by defining digital purpose, you can be clearer on how to drive value and interactions with your customers.

​Al talks about market noise and the knee jerk reaction by some boards that see new or emerging 'shiny' technologies as the answer to transformation programmes. And states while aspirational technology is important and has a place in a DT roadmap, if it's not adding value then it probably shouldn't be looked at in the initial part of the change programme.
 
Al talks about the importance of visioning techniques when defining digital aspirations and the importance of shifting mindsets.
 
Al talks about where skills requirement training comes into the DT journey and suggests that mindset is key here (citing Carol Dweck's book Mindset). Businesses need a mix of fixed and growth mindset to get things done now but also to adapt to the future. He talks about the importance of bringing the fixed mindset employee with you to strip away worry and re-frame the new as an opportunity for the business and individuals alike.
 
They discuss the false notion that Digital Transformation automatically means a people are going to lose jobs and everything is going to be automated. And goes into detail how you might combat that fear, using real-world examples.

(((Blog updated 15th May 2018, to update our programme structure)))

​This is Milk are proud & excited to launch our 12-month career development programme, officially kicking off with the first cohort on the 18th of June 2018. This programme has been designed with industry to tackle the digital skills gap that currently exists and is crippling digital projects in Scotland. ​

So we now know that there is a massive skills gap in Scotland, for professionals that are equipped with the skills needed to understand and research customer needs, taking those right the way through the project, from end to end.

This is Milk have been exploring ways to create a talent pipeline around these digital project skills. 
Our solution is to create a job that does not currently exist.  At the moment we're calling this A Customer Analyst - however the name is still up for grabs. 
​​
A Customer Analyst has the full understanding and skills needed to cradle a digital project from it's initial conception all the way through to project delivery. It takes the vital skills of business analysis, user research, strategy, service design and project/product management and amalgamates into a role that will change the way digital projects are delivered forever.  ​