Here are some scenarios to show you what we can do for you. As we’re just getting started some of these are still example case studies - but we let you know which ones.
Alphabet Babies provides nurseries and early-years centres with Language, Literacy and Communication programmes for pre-school children. With a successful first product and the achievement of investment and public sector support, Alphabet Babies is ready for a secondary product launch. This small family business, run by education professionals, has a wealth of expertise to inform their product development. They had issues with the development of their first product and are keen to make sure their second phase runs on time and within budget – and also meets the customer's needs.
The company is developing a new product to market directly to parents via their website, enhancing Alphabet Babies exposure, market offering and ultimately revenue. Moving the old offering to a new website host allows for easier business management of the website and the opportunity to fix existing problems. They are also looking for help to capture this new market, including assistance with marketing messages and the creation of engaging sales content.
How we help
We work with Alphabet Babies to understand the product features and their customer base.
The next steps are to:
We’ll continue to work with Alphabet Babies if they need us to manage the website development, the supplier relationship or to provide ongoing advice throughout the project.
Ideas for Ears
Ideas for Ears
'Ideas for Ears' is a not-for-profit social enterprise that helps people and organisations to overcome the impact that hearing ability can have on enjoyment, participation and opportunity. It does this by supporting businesses and organisations in creating customer environments, public spaces and workplaces that are suitable and comfortable for all hearing abilities. It also helps individuals to find out about the practical solutions that can assist them in situations where it is not possible to hear as needed or wanted.
Ideas for Ears (then known as All Ears) approached This is Milk with a business problem: they wanted to undertake a comprehensive review of their target markets in order to narrow their focus to ensure best use of their start up resources. This should be done within the boundaries of their overall aim and purpose.
How we help
Angela asked Sally to provide her with some problem statements. Following some analysis, Angela defined a workshop approach using service design principles. The workshop plan defined objectives, clarified the problem statements and suggested some outputs and a workshop approach. On the day a target market life map was worked through, resulting in key insights being discovered.
Outputs from the workshop included:
· Customer segmentation model
· Service matrix
· Key service customer journeys
· Prioritised service definitions
· Channel strategy
What was the outcome?
The workshop format allowed Ideas For Ears to land on a key insight – the key influencers for shaping a future filled with more awareness and understanding of hearing-related issues were likely to be working age individuals from about 45-60.
This insight led to further service and channel definitions. Ideas for Ears had been looking to focus start up resources on the care home market. The workshop challenged this thinking and instead identified that workplace environments should be the core focus. This new approach was embraced by Sally and has now been embedded into the strategic planning for Ideas for Ears. The enterprise now offers a portfolio of services to organisations and is forging forward with clarity and confidence