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Why CivTech
CivTech Scotland is transforming how the public sector solves problems—by inviting businesses and innovators to propose solutions to real-world challenges.It’s fast-paced, competitive, and full of opportunity. However, making your application stand out and turning your concept into a funded solution requires more than just a good idea—it takes clarity, structure, and experience.
That’s where we come in. As recent Challenge Managers within the CivTech programme, we’ve helped shape and support over £20 million worth of innovation propositions.
CivTech Scotland is transforming how the public sector solves problems—by inviting businesses and innovators to propose solutions to real-world challenges.It’s fast-paced, competitive, and full of opportunity. However, making your application stand out and turning your concept into a funded solution requires more than just a good idea—it takes clarity, structure, and experience.
That’s where we come in. As recent Challenge Managers within the CivTech programme, we’ve helped shape and support over £20 million worth of innovation propositions.
What we offer
This is Milk provides tailored support at every stage of your CivTech journey, from the first idea to final pitch. Whether you need full application support or just an expert review, we can help sharpen your proposition and maximize your chances of success.
This is Milk provides tailored support at every stage of your CivTech journey, from the first idea to final pitch. Whether you need full application support or just an expert review, we can help sharpen your proposition and maximize your chances of success.
Structured support packages
Choose from a suite of predefined services, based on what we know is critical for CivTech success:
Application development
Turn your idea into a compelling, well-structured proposal that speaks directly to the challenge brief.
Application review & feedback
Already drafted your application? We’ll audit it for clarity, relevance, and competitiveness—then help you strengthen it.
Pitch preparation & coaching
CivTech pitches are high-stakes. We help you create a winning narrative, then coach your team to deliver it with confidence.
Challenge understanding & framing workshops
We’ll work with you to deeply understand the problem and shape your solution so it resonates with the challenge sponsor.
Agile planning & MVP scope definition
Use our experience in agile delivery to plan a realistic, deliverable MVP that gets attention.
Commercial strategy & business case support
Need help proving long-term viability? We can support you in mapping out your go-to-market and sustainability model.
Application development
Turn your idea into a compelling, well-structured proposal that speaks directly to the challenge brief.
Application review & feedback
Already drafted your application? We’ll audit it for clarity, relevance, and competitiveness—then help you strengthen it.
Pitch preparation & coaching
CivTech pitches are high-stakes. We help you create a winning narrative, then coach your team to deliver it with confidence.
Challenge understanding & framing workshops
We’ll work with you to deeply understand the problem and shape your solution so it resonates with the challenge sponsor.
Agile planning & MVP scope definition
Use our experience in agile delivery to plan a realistic, deliverable MVP that gets attention.
Commercial strategy & business case support
Need help proving long-term viability? We can support you in mapping out your go-to-market and sustainability model.
Prefer more flexibility?
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Buy a bank of hours in advance at a discounted rate and draw down support as and when you need it.
This option is ideal for organisations who:
Use your support hours for anything from idea refinement, stakeholder engagement planning, agile delivery consulting, to post-Demo Day commercialisation strategy. |
Key takeaways that now inform our support services
This is Milk brings a unique, dual perspective to the CivTech journey—having both competed and won as an innovator, and recently served as a Challenge Managers, guiding others through the process. But our expertise extends far beyond that. We’ve built a business rooted in user-centred design, strategic innovation, and public sector engagements, giving us the insight and skills to help organisations not only succeed in CivTech—but thrive in working with government.
Here’s what sets us apart:
☑️ We know what makes an application stand out
We’ve written winning applications and previously evaluated hundreds of them—we know how to articulate a compelling, solution-focused response that resonates with government sponsors.
☑️ We understand what challenge sponsors really need
As former CivTech Challenge Managers, we’ve shaped briefs, facilitated the selection process, and helped public sector teams align innovation with policy and delivery priorities.
☑️ We know how to work with government
From procurement language to stakeholder engagement, we help organisations navigate public sector processes, align with policy goals, and demonstrate value in the ways that matter.
☑️ We’ve built MVPs under pressure
We’ve delivered fast, focused development in the CivTech accelerator. We can help you scope, prioritise, and build a Minimum Viable Product that proves your concept and delivers impact.
☑️ We bring best-in-class Research, UX and UI
Our roots are in human-centred design. We use robust research methods, accessible UX, and intuitive UI to ensure your product isn’t just functional—it’s truly usable and inclusive.
☑️ We’ve turned innovation into contracts
Our own CivTech success became a commercial product with government backing. We’ll support you in defining your value proposition, building your business case, and securing long-term adoption.
☑️ We know what makes an application stand out
We’ve written winning applications and previously evaluated hundreds of them—we know how to articulate a compelling, solution-focused response that resonates with government sponsors.
☑️ We understand what challenge sponsors really need
As former CivTech Challenge Managers, we’ve shaped briefs, facilitated the selection process, and helped public sector teams align innovation with policy and delivery priorities.
☑️ We know how to work with government
From procurement language to stakeholder engagement, we help organisations navigate public sector processes, align with policy goals, and demonstrate value in the ways that matter.
☑️ We’ve built MVPs under pressure
We’ve delivered fast, focused development in the CivTech accelerator. We can help you scope, prioritise, and build a Minimum Viable Product that proves your concept and delivers impact.
☑️ We bring best-in-class Research, UX and UI
Our roots are in human-centred design. We use robust research methods, accessible UX, and intuitive UI to ensure your product isn’t just functional—it’s truly usable and inclusive.
☑️ We’ve turned innovation into contracts
Our own CivTech success became a commercial product with government backing. We’ll support you in defining your value proposition, building your business case, and securing long-term adoption.
Next steps
Applying to a CivTech challenge isn’t just about having a great idea—it's about navigating a structured, competitive process with confidence, clarity, and credibility. At This is Milk, we know exactly what that takes—because we’ve done it ourselves. As former CivTech challenge winners and programme insiders, we offer end-to-end support to help your organisation succeed.
Book a Free 1‑Hour consultation
In this no-obligation consultation, we’ll walk you through the full CivTech journey and show you how we can support you at each stage:
🔍 Understanding and framing the challenge
🧠 Shaping and refining your solution
📝 Crafting a standout application
🎤 Developing and delivering a winning pitch
🚀 Planning for Agile delivery and MVP development
📈 Positioning your solution for long-term adoption and scale
Whether you're just exploring a challenge or already preparing your application, this session is designed to give you practical insight into the process—and show how we can guide you, step by step.
What to expect
A tailored walk-through of the CivTech process, from brief to demo Day.
Honest feedback on where you are and what you’ll need to succeed, and clarity on how our team can support your bid—strategically and tactically.
We bring unmatched experience as:
- CivTech challenge winners with a commercialised product
- Former CivTech challenge managers working with public sector sponsors
- Experts in public sector delivery, UX research, and Agile MVP development
We know how to work with government, win contracts, and build solutions that scale.
Applying to a CivTech challenge isn’t just about having a great idea—it's about navigating a structured, competitive process with confidence, clarity, and credibility. At This is Milk, we know exactly what that takes—because we’ve done it ourselves. As former CivTech challenge winners and programme insiders, we offer end-to-end support to help your organisation succeed.
Book a Free 1‑Hour consultation
In this no-obligation consultation, we’ll walk you through the full CivTech journey and show you how we can support you at each stage:
🔍 Understanding and framing the challenge
🧠 Shaping and refining your solution
📝 Crafting a standout application
🎤 Developing and delivering a winning pitch
🚀 Planning for Agile delivery and MVP development
📈 Positioning your solution for long-term adoption and scale
Whether you're just exploring a challenge or already preparing your application, this session is designed to give you practical insight into the process—and show how we can guide you, step by step.
What to expect
A tailored walk-through of the CivTech process, from brief to demo Day.
Honest feedback on where you are and what you’ll need to succeed, and clarity on how our team can support your bid—strategically and tactically.
We bring unmatched experience as:
- CivTech challenge winners with a commercialised product
- Former CivTech challenge managers working with public sector sponsors
- Experts in public sector delivery, UX research, and Agile MVP development
We know how to work with government, win contracts, and build solutions that scale.