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Digital Accessibility: A Web Developer’s perspective

5/18/2022

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Written by Maria Ciotec, Web Developer at This is Milk Ltd ​
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My Digital Accessibility Journey 

I imagine one day all digital content on the web will be accessible. Imagination is part of the creation process but imagination without transformation into reality won’t bring significant value. With that concept in mind, I have started my accessibility journey implementation in Neve.  I didn’t previously have experience in implementing accessibility, but I have recently started to demonstrate great interest in the topic. 

Knowledge is not something innate but rather something that we acquire along the way and therefore my interest in this topic grew significantly and I have learned lots of beneficial things in terms of implementing accessibility into a product. Since one of the core objectives of Neve is to make it accessible, I started to show interest in it from the very beginning. 

I have made this objective one of my main goals and I am fully embracing it while developing Neve. 
I immediately understood the importance of implementing accessibility into our product, especially when considering how helpful this can be for our potential users. 
I felt like a knight who was chosen to conquer the unknown, to bring glory into the realm of Neve, hence my quest of implementing accessibility into the product has been my main focus ever since. 

The Importance of Digital Accessibility 
One of the key takeaways that I want to highlight is that accessibility is part of a good design rather than being considered a standalone feature. Therefore, accessibility should be taken into consideration from the first day of development because overall it brings benefits to the user experience. 

When I think about digital accessibility, I think about equal opportunities for everyone, regardless of their abilities and circumstances. Accessibility should be part of the developing process and not added later on, as this will make the development slower and incur more costs. 

Things to keep in mind when trying to make a website/app accessible 
Accessibility is a vast territory and so I would like to highlight a few aspects that may be of interest when considering this concept. The most important thing of a website/app is the content and the way in which it is presented. The content must be consumable by screen readers and other assistive technologies such as text readers, screen magnification software, speech input software and alternative assistive technology.  
  • Also, the content must be understandable and compatible with the keyboard and mouse. 
  • A good implementation of keyboard interaction gives a good screen reader interaction as well. 
  • It is important to use proper semantic HTML markup when building a web page. 
  • Is good to publish all content on web pages not downloads. 
  • It is also recommended to place all features in a logical order. 
  • Colour alone should not be used to convey meaning 
  • Use good contrast and readable font size (e.g., Do not use light grey font colours on white backgrounds). 
  • Links and Buttons should contain descriptive text. 
This list is by no means exhaustive as there are many other elements and requirements that could be added to it but the above-mentioned are certainly a few to take into consideration. 

Small changes can make a big difference
My goal is to make Neve accessible to everyone irrespective of their abilities and impairments.
Therefore, while I am developing Neve, I think about all types of users so I can consider all possible types of potential accessibility issues by developing features accordingly for the most common categories of impairments: visual impairment, hearing impairment, cognitive impairment, motor and dexterity impairment.
Accessibility helps not only people with impairments but many other people as well.
For example, video captions that help people with hearing difficulties also help a person who is watching a video on mute.
High-contrast text that helps people with visual impairments also helps people with normal visual acuity who are using the website/app outdoors in bright sunlight.

The future looks bright
Building accessible sites benefits everyone. It helps increase your audience reach, improves SEO, makes the site easy to be found, avoids any potential discrimination lawsuits, and gives an enhanced public image for your brand.

Good accessibility is a crucial element that can make your website/app more successful and ensure you reach a wider audience.
 

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Why we're raising investment for the first time.

2/2/2022

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By Angela Prentner-Smith, Founder and MD of This is Milk 

​Way back in 2020, whilst I was on maternity leave with my daughter Neve my phone pinged. Actually it was more than one ping - it seemed every channel I’m active on was pinging me with a notification of a Civtech challenge. Those in the know were poking me to have a look at the Scottish Digital Academy’s challenge ‘How can digital help invent the future of immersive learning?’ 

Truthfully, I was just a few weeks post-partum, surviving a pandemic, and parenting a 6 year old, who was just starting to get his life back – the last thing on my mind was spinning up a technology business. 

But still... the messages kept coming, and eventually at the request of my team, I joined an 8pm call one Wednesday night and we generated a bunch of ideas on a Mural board. This was the start of what is now ‘Neve’ - an immersive learning platform with inclusivity at its core.   

We just kept winning the rounds of Civtech... and the zeitgeist for inclusive learning was calling. So here I am now with a 6-year-old consultancy business, a 3-year-old training arm, a 7-year-old son, a 1-year-old daughter and a 3-month-old technology platform.   

And for the 1st time in the 6 years of This is Milk, we are raising investment –to take our pilot platform to full commercial scale and achieve our vision of creating a more inclusive learning experience for everyone. 

Raising investment is something new for me and for This is Milk. 

I’ve always been a bit more of the struggling artist type – determined to make of the world what I can with whatever resources I have to hand. Relishing in a bit of struggle and resisting help at all costs. I can’t say it was easy, but I sure learned what not to do, and what really matters in business.


A few years back, I learned the hard lesson, that asking for help is always more powerful than offering to help. Mobilising people around a cause and letting them be part of it, is well, leadership, for lack of a better word. 

And this is what the team here at This is Milk are doing now. We’re asking you to join us, become part of our community of supporters and investors.

Why? Well we want to continue to build a learning platform that is inclusive to the core, and future fit. We’ve already got two paying customers, and a profitable consultancy and training business. But everyone needs help sometimes.

We aren’t just looking for big investors. We believe in equality of opportunity, and communities. So even if you aren’t Warren Buffet with millions in the bank if you’re passionate about what we do and are interested in investing, we’d love to talk. 

So what’s in it for you?

​
Well you get a share in This is Milk, which has doubled its turnover year on year for the last 3 years, and until we started funding the technical development had a net profit margin of 34%. So even before we ventured into bleeding edge neuroscience and AI, we knew how to grow sustainably, and how to make money.


We’ve also been through the early dramas of starting, and running a business. We’ve got the war wounds and the lessons to show for it.

We’ve also proven our ability to pivot, diversify and a launch a new business from within a business... 3 years ago we launched This is Milk training.

We’re also award winning, award nominated and most recently I was commended by Glasgow Business Awards as Entrepreneur of the Year.

So you get a share of that success, and the opportunity to back a project with a purpose. That purpose? Build the learning platform for the future. One built with human differences at the core, with inclusivity built into the values and with the possibilities afforded to us by the latest technology and neuroscience.

Why should you believe in us?

We are the people with the problem. We are trainers, educators, and a bunch of changemakers that went left when everyone else went right. We know the problem space of education, and we know the problem space of exclusion from learning, and we understand this from both sides of the fence. So who better to solve our own problem, than passionate, quirky people who know possibilities and know the value of the time spent in the problem space and its environments. Problems are best solved by the people with the problem with the space to solve it.

We've also have been fearless, tenacious and adaptable – we started a business with the odds against us and pivoted that business through many waxes and wanes. We’re fit for the future, ready to take on the unknown. We don’t have all the answers, but we’re willing to take the chances, to experiment and to forge a new path for inclusive education. 

Beyond that we know digital, and we’re focussed on changing the course of the future of education.

Who better to take on that challenge – than a small group of committed people, ready to change the world? 


Find out more about Neve and register to invest here.
If you'd like to chat to the team more about investing, email us. 

​


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My journey from personal trainer to training as a UX Designer

11/22/2021

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An interview with Jason McSweeney
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At This is Milk we're all about upskilling and reskilling and our recent intern, Jason, was the perfect fit. Whilst running his own Thai boxing gym,  Jason started studying UX and design in his spare time.  He soon became passionate about UX - so much so that he recently shut his gym to retrain as a UX designer. We asked him about his journey up to this point, how the pandemic has affected his career, and the benefits of starting afresh at 40.

Tell us about your journey up to this point.  

I moved from Ireland to Scotland 15 years ago to work as an admin manager for JD Gyms. This was followed by stints in Glasgow and London as a Sales Rep for Coca Cola and Vitamin Water. While I was doing this, I also started working as a personal trainer and running a Thai boxing gym. Redundancy gave me the opportunity to focus on the gym full time, which I ended up running for 10 years.     

How did you end up in the world of UX design?   

While I was running my gym, I started to take an interest in graphic design. I was hiring people to do promotions, social media and advertising. I’ve always had a creative side and realised that it would be much quicker if I learned those skills myself!  

So, I signed up for some online graphic design courses and learned the Adobe Suite programmes. Before I knew it I was looking at Experience Design and it just progressed from there!  

My perception completely changed. In the past, if I’d come across a badly designed website, I would’ve just left it. I started to understand why a website was bad. I started to see that no user research or usability testing had been done. It all started to make sense. I could see that so many websites were designed for the company and not for the user. I was hooked!   

Did the pandemic affect your career change?  

With my gym closed due to Covid, I could completely focus on learning about design. I was getting up at six in the morning and working until late - I was totally in the zone. I thought I could do this all day long. That was it. I’d found what I wanted to do.   

 I signed up for a six-month UX diploma course with the USDA Institute based in Dublin, which I'd discovered via the UX Scotland Facebook Group. I started messaging people – one of which was Angela, and that's how I ended up as an intern at This is Milk!   

Covid has caused a lot of damage for a lot of people – job-wise and family-wise, but in some ways, it's been good to me. If the pandemic had never happened then I’d never have had the chance to go down this path. It’s my Covid Career!  

What are the advantages and disadvantages of changing career at 40?   

I think there are more advantages than disadvantages to starting afresh at 40. Obviously, I'm a lot more mature, I've had experience running a business for 10 years which is no easy feat. I've dealt with hundreds of people from all walks of life.   

I think life experience is so much more valuable than just a qualification that you didn't really know why you were getting in the first place! So many 18-year-olds don’t really know who they are or what they like. I certainly didn’t. I just did what I was told I should do.   

Things are changing all the time, jobs are changing all the time, so you have to be constantly adapting and changing too.   

What have you learned at This is Milk?  

I’ve been shadowing Morgane Tanguy, and have been involved in everything from user research to usability testing to feeding back to the dev team for the new learning platform, Neve. It's been a really exciting time, and I just soaked up as much as I could whilst I was here! 
​
What’s next?   

It’s been brilliant getting practical experience at This is Milk. I think learning and applying what I know to real situations is so important. I didn’t want to get a theoretical qualification without getting work experience at the same time.   
​

Last month I shut my gym for good. I believe that if you want to do something you need to be all in. I’m fully committed to becoming a UX designer. I'll be looking for a UX role as soon as my course is over and in that sense, I think my internship at This is Milk will be invaluable. I can’t wait to get started.   

Thank you and good luck Jason! If you'd like to contact Jason, click on his name to go to his Linkedin page. 

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Small steps we can take to make the digital environment greener.

11/10/2021

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You've all heard of the carbon footprint, but what about the digital carbon footprint? The digital carbon footprint is all the emissions generated by online activity via digital technologies.  
 
It may not be something you've considered much before, but there are small things you can do that will have a big impact on reducing our collective digital carbon footprint.  

Let’s talk about it: the internet pollutes the environment.   
 
The internet uses a lot of energy. Any digital activity, such as searching and browsing the internet, sending an email or uploading images generates CO2 emissions. The cloud also has a big part to play in this. The data we store in the cloud is materialised in data centres and vast servers. These centres and servers need huge amounts of energy to run and to support the internet.  
 
Small steps you can take:    
 
Instead of cloud storage, use local storage such as USB sticks and hard drives whenever you can. We understand that this is not always an option at work for security and sharing reasons, but think if it could be a solution for other things, for example, photos and videos.  
 
  • Search the web with Ecosia. Ecosia uses search ads that generate income for Ecosia that then uses this income to plant trees.    ​
  • Delete your emails! And unsubscribe from email newsletters that no longer interest you   
   
Design can be greener...via accessibility!   

Design for accessibility is sustainable and eco-friendly because clean, easy to use designs reduce the data transfer. This reduces energy use , which in turn reduces gas emissions.    
 
Small steps you can take:    
  • Consider your colour palette: a high contrast ratio in the colour will translate well online.   
  • Limit your font usage: try not to use more than 1 or 2 fonts, because the more you use, the heavier your page size becomes (particularly if you use customised fonts). Using fonts that are readable by everyone, on every device, reduces data transfer.   
 
Think of sustainable content.   
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The heavier the content on your website, the heavier the data transfer and the more energy used. Every video, image, icon and piece of copy has an impact on your page weight and, eventually, the planet.   
 
So try to approach content in a sustainable way with these small steps:    
  • Videos are heavy. Think about whether the audience will get value from a video, or whether concise text and an image will work just as well.  
  • Reduce the weight of the images you upload online.    
  • Write clear, short and concise text copy to convey information. This has the added benefit of getting information over faster to your audience.    
   
If you've read up to this point, you'll understand how every tiny interaction or action on the web has an impact on the environment. This is a really important thing to be mindful of (and share) as we add more and more devices to our day to day lives.  

​In this blog, i've shared the small steps that are most important to me, but there are so many other small things you can do to make a change. If you’re interested in this topic, I’d recommend checking out this article: https://www.wired.co.uk/article/internet-carbon-footprint.   
   
Thank you for reading :)   
 
Morgane  
UX Designer at This is Milk 

If you have any thoughts, i'd love to hear from you. You can contact me on Linkedin or at morgane.tanguy@thisismilk.co.uk. I also host a podcast called Fairtales about discrimination in the work place - follow me on instagram @fairtales.podcast 
 
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Living and working with Dyspraxia

10/14/2021

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An interview with Angela Prentner-Smith 
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Dyspraxia is a condition that affects around 10% of the British population, yet it’s still generally misunderstood. To mark Dyspraxia Week, we asked our founder and MD Angela Prentner-Smith a few questions about Dyspraxia, her diagnosis, and how it affects her life and work.   

When did you first notice you had Dyspraxic traits?  

As a child, I was labelled as clumsy. I was the kid that cried in gym class because I found it so hard. My nan used to say I was covered in bruises. Dyspraxia affects your gross motor skills, and your fine motor skills. Gross motor skills are things like running or playing ball. Fine motor skills are things like handwriting. So along with my general clumsiness, I also found handwriting incredibly difficult. Although I could read before I started school, my handwriting was about two years behind everybody else's. My handwriting is still not good. However, during my school years, nothing was picked up. I don’t think Dyspraxia was even a consideration when I was at school. Even now, how many parents would recognise Dyspraxia in their children? Raising awareness about the condition is a priority.   

 Does Dyspraxia just affect your coordination?   

Dyspraxia is also known as ‘Developmental Coordination Disorder’, but I don’t think that term covers all aspects of Dyspraxia. Working memory is also one of the things that affect people with Dyspraxia, and I think that has even more of an impact in the workplace and at school than the coordination issues. The ability to retain sequences of movements and sequences of words is also harder for people with Dyspraxia.  

Another thing - and I've only just learned this - is that people with Dyspraxia are emotionally sensitive. This makes complete sense to me now. When I was at school I was very sensitive and I used to get very upset about things. I felt the weight of the world on my shoulders. It doesn't help when you're also struggling to focus and to do some of the things that your peers find easy like running, P.E and playing games like hopscotch. On the plus side, that sensitivity as a child turns into empathy as an adult, so it's not necessarily a bad thing.  

 How has it affected your working life? 

Distinguishing from left and right and understanding the physical arrangement of things is a big challenge for me. This has been particularly difficult and stressful in the workplace. New space setups, big conferences, and big away days are hard because my brain is working extra hard to understand where things are in space. I have to put so much effort into not bumping into people! And just the level of sensory overload that comes with being in a space with a lot of people can be really exhausting. It takes me weeks to get the layout of a new office building as I can’t remember which way is which. Not knowing where I am can be quite panic-inducing.  

​One of the hardest things that I remember in my working life was an away day. It was meant to be fun, but for me, it was incredibly stressful. I was in a strange environment with 200/300 strangers, so I already had social anxiety.  Then the activities involved listening, which if you have working memory issues is exhausting and difficult. To top it off we were put into groups and assessed on our drumming and dancing skills!  I was literally the weakest link. I felt like this little girl that wanted to crumble again. But what can you do? Who wants to say that to their employer that they're not going to take part because they find drumming and dancing and being with groups of people really stressful?   
  
Is there anything employers can do to make it easier?   
 
It’s a tricky one, and I don’t have all the answers, because part of me thinks, well why should others miss out on what they want to do because of me? However, a bit of compassion and an understanding that the things that they think are easy and shouldn’t be a problem can be for others. Asking questions is also really important, don’t just assume that everything will be alright for everyone.   
  
We’re lucky at This is Milk that we have a culture of bringing our whole selves to work. Around half of our team has been diagnosed as neurodivergent, which is quite high for the size of us. And I'm quite proud that we have people in their 40s talking for the first time about the struggles that they've had in their lives and how their brains work differently.   
  
Dyspraxia also makes workplace learning harder. For example, being in a group of people, showing up to a workshop, having to sit and take in the information in certain ways, handwriting and taking notes is difficult. Then there are the working memory issues that come with Dyspraxia and other conditions like Dyslexia. Learning should be for everyone, and we need to focus on removing those barriers. At This is Milk we feel so strongly about this that last year we started developing an inclusive platform called Neve. Neve adapts learning pathways to the uniqueness of your brain. For example, one of the many things it could do for someone with working memory issues is delivering information in bite-sized chunks, so that that the information is easier to retain.   
  
Tell us about your diagnosis  

 When I was in my late 20s, a colleague told me that she had Dyspraxia. Out of interest, I looked it up on Wikipedia and I went through it thinking: “Oh my god, everything on that is me, everything that is all me”. Fortunately, at the time, I was doing a master's degree in design innovation at the Glasgow School of Art and their additional support needs unit arranged for me to see an educational psychologist.  
  
Part of the diagnostic assessment was the Wechsler Intelligence Scale and what they’re looking for is a  spiky profile - when you’re really high for one thing and really low for another. Someone who’s not neurodivergent would have a more or less bumpy wave, however, those who have conditions such as Dyspraxia or Dyslexia tend to have really big spikes. For example, my verbal comprehension was up in the high percentile – which means if you have 100 people all my age, my verbal comprehension was in the top 10%. However, my processing speed was in the first centile at the bottom of it.  
  
How important was that diagnosis for you?  

 There is a view that a diagnosis doesn't matter. That labels don't matter, but I think they do because they help you understand yourself. They allow you to feel okay about being in the world as you, rather than thinking you're just bad at stuff.  These aren't curable conditions, and who even want to ‘cure’ them? It’s part of who we are. I think that's an important way to look at it.   
  
Do you think Dyspraxia makes you stronger in some areas?   
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Strategic insights, empathy, episodic memory, tenacity, and being a really hard worker are all Dyspraxic traits.  I frequently get told I have a brain like a trap. I remember what document we've put things in, and exactly when we did something. I can pretty much remember the content of a whole meeting.  There are no flies on me for that!  Yet, on the other hand, my working memory can't remember whether my left or my right tap is hot or cold  
  
I wish I had known there were particular strengths of Dyspraxia when I was diagnosed because I probably would have felt better about it. The language used around Dyspraxia, and other neurodivergent conditions can be so negative. They really focus on the problems.  Why can't we just change the language on this? It’s time we started talking about the strengths instead.   
  
You can find out more about Dyspraxia at The Dyspraxia Organisation and if you’d like to be kept up to date with our new learning platform, Neve, please enter your details in this form, and we'll be in touch. 

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Don't cry over spilt milk

10/7/2021

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The mistakes I made - and the lessons I learned - when I started This is Milk 

Being 
in a position to reflect on 7 years of building This is Milk, has been a humbling experience.  I’m thankful for being able to make the decisions I have in life, and as a result made the learnings I have.  As they say, you learn by doing.
 

When you’re building a business – your focus is always, at least in part, on looking successful, so although you experience much hardship as you grow, it’s not always appropriate to share your failings and therefore your learnings.  Today, I feel comfortable in sharing what I learned in those first few years, and in another 7, I’ll be sharing what I’m learning today! 

Be your own salesperson 
In the early days I had the courage and bravery to start a business, but I lacked the confidence to make sales and pursue the business I needed to. I looked to others to do this for me. But when you first start a business, you need to be the salesperson, you need to have enough confidence to do that yourself.  


 Get on top of your cash flow 
Cashflow is the killer of small business and in the first few years, I don't believe any small business will not have cashflow problems. I personally feel cashflow problems as like a physical pain. It makes me want to vomit, I feel stressed, I can't sleep. It's awful. It completely distracts you from delivering and making the right business decisions. So, getting on top of your cashflow, and really understanding where the money comes from in your business, is one of the first things that you have to learn. Rather than getting distracted by brand, and marketing and team development, you just need to understand where your cash is coming from really, really quickly.  (And don’t underestimate the value of developing your company’s credit – credit cards, and overdrafts aren’t easy to get until you have trading history, so view your ability to get credit as an achievement).   

 Don’t rush to employ staff  
Employing full-time staff was a pressure that as an early-stage business owner I found really derailing. There is a lot of overhead with employing staff, both from a finance perspective, a time perspective, and the pain if it doesn't go right. A lot of the push that you get is to employ staff early, because it looks good. But in those early days, what was more important to my business, was close associates that can help you deliver and being confident in your model.  Getting used to delivering a lot with a little human capital is key! 

Trust your gut  
I once believed that nothing bad could come with a cup of coffee with someone. Yes, it can! I also thought I should pursue every opportunity, even when my gut told me it wasn't the right one. I should have trusted my gut, as I knew something wasn't sitting right, even if I couldn't entirely articulate what it was. Learning to trust your gut instinct and to be confident to walk away is so important.   I think as we learn more about our brains, we will really start to understand that intuition, is really knowledge. 

Eat that frog 
Have the difficult conversations.  Specifically, for me, these were with team members, and I would lie awake at night, losing precious sleep over issues and unsaid things.  I should have just had the conservation and been upfront about my expectations.  I wanted to be nice, and be seen as a different kind of boss, and as a result I let things fester. Don’t be like me, just eat that frog straight away.  It’s never as bad as you think it will be and you’ll be respected and be able to deal with issues in a better way. 
​

Be you  
In business there’s a patriarchal tendency towards ownership, to look big, and to have the swanky office. This leads to people feeling like that’s what they need to do to compete. But that’s not the kind of business I wanted to run. It sat so incongruently with my values. Once I made the decision to embrace being small, it turned out we were able to land good clients because we were being authentic, and we were delivering better work. Walking away and saying that is not what I want to become was a very important thing for me to do.  


And finally, ignore the naysayers! 
When you first start out, there’s so much negativity, everybody's giving you advice. It's really hard to navigate this advice. Some of it is well meaning, some of it isn't though, some of it is just: “Who do you think you are to be doing this?”. Ignore the people with tall poppy syndrome!  

Forge your own path, make your own learnings, and know there are others out there that do mean well.  Find your community, this will help you on the bad days and celebrate the good days. 
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Digital Accessibility: 3@3

9/23/2021

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In today's 3@3, our Inclusion and Engagement consultant Lynn Pilkington talks to UX Designer Morgane Tanguy about all things digital accessibility. 

​In the video interview, Lynn asks Morgane: Why is digital accessibility important? Who benefits from digital accessibility? And how do we make things more digital accessible?

If you're interested in learning more about digital accessibility, Lynn and Morgane will be facilitating our 1-day course (split over 2 mornings) on the 2nd and 3rd of November. You can find more about that here or send us an 
email if you'd like to find out more. 

If you're looking for the web accessibility standards Morgane mentions in the video, you can find them here. 


We hope you enjoy our latest 3@3, and if you'd like to connect with Lynn and Morgane, click on their names to go to their Linkedin profiles. 
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Three Customer Types That Use Digital Products

8/30/2021

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By Tremis Skeete 
​Building products than resonate with many customers are not built in a vacuum. We want to build products customers love, and that sometimes requires connecting with what real people care about and understanding from their perspective what problems are worth solving.  

​How do we connect with these customers in order to understand them? This is where identifying customer types can be useful in focusing research activities. Here is one way you can identify three customer types. 

There are essentially three types of customers that use your software product: 

1. The cold customers: They historically have not expressed a deep interest in using the product, and if they do, they rarely use it. 
 
2. The casual customers: They use it more than cold customers, but they are not “in love with the product” so it is not a habit or part of their lifestyle for them to use it. 
 
3. The core customers: The customers who found a way to connect with the product. They personally discovered how it could improve their lives, they love your product, and they do not want to visualise their lives without it. 

It's only natural to focus on your core customers, because they have valuable experiences and stories that led them to being loyal to your product. That’s why capturing those stories can be valuable for developing other services and launching marketing initiatives. Core customers are the ones really using your product and can provide invaluable insights. 

Regarding the cold and casual users, one can work to examine their respective user journeys and the thoughts and feelings they associate with it. To accomplish this, strive to do the following: 

1. Understand the actions they take in your product 
2. Understand what they think and feel as they take those actions, and 
3. Don’t forget to ask why. 
 
As a digital designer, remember that your customer's perception of the product matters more than yours - so as you dive deeper into customer data, don’t forget to explore how the perceptions they share can evolve your design process. In time and with enough practice, being mindful of these three types of customers can help you gain valuable knowledge to improve conversion and retention rates, and increase your digital product lifespan. 

Tremis Skeete is a Product Manager at This is Milk. Click on his name to go to his Linkedin profile or email him to chat more about product management. 
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Managing Time vs. Effort

8/12/2021

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By Joe Triccas
​
*This blog post takes inspiration from my old colleague's blog post.

 “All of us have a finite amount of effort, and a finite time to spend it in.” 

The above quote from the referenced post really resonated with me and gave me an insight into something that was missing from my expectations of myself and those around me. 
​
It is easy to measure time and assess how much stuff you got done in that time. What is difficult is understanding the level of effort you expended in that time. 

We live in an ever-changing culture, with mantras like “Be Kind” being in the common lexicon, it really took me by surprise just how unkind I could be to myself when assessing my ‘productivity.’ It also highlighted that, in a mostly subconscious manner, I was letting this slip over into my assessments of others. 

The crux of this challenge, to me, is that whilst we all operate to the same clock, we all have different pools of effort available to us. This effort pool is not only drained by work. Everything in life takes a draw on it. Personal hygiene, home maintenance, children, maintaining relationships, personal development, work; it is all of these that are taking some of your effort every single day. 

Are we all just machines? 
​
My mind loves an analogy, and the running race analogy fits the bill quite nicely here. We all have a different ability to run a 100m. Some of us can cover the distance in say 15 seconds, using less effort.
 
In this context, it is quite easy to see how the amount of effort expended can be different from person to person, even if they are all running the same distance in the same amount of time. 

Riding out the muse 

As with any art form, inspiration can take hold, time measurements can fade away and effort can seem infinite. I have encountered many developers in my years, who can find such a deep passion for crafting code, that they can very easily find themselves working into the early hours of the morning. 

To more traditional creative endeavours, this is known as riding out the muse. You never know if you are going to have a period of lesser enthusiasm, where you are less productive, or patently blocked, so you must “make hay whilst the sun shines”. 

Conclusion 

Each person is unique, with a cacophony of pulls on their time and effort. Some people may be able to run 100 meters in 15 seconds expending truly little effort, for others this may exhaust them before they hit the finish line. 
​

It falls on each of us to understand our limitations, work on communicating those to our colleagues and loved ones, and ensure that, where we are unable to sustain levels of effort, we have built around us a support network to aid others. Likewise, it falls on each of us to be open to each persons’ differences, not hold them to our own internal standard (in terms of effort expenditure) 


Joe is a System Tester at This is Milk. You can email him here, or click on his name to go to his Linkedin profile. 



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Digital Leaders 2021  - Being Agile in a Waterfall Market.

7/27/2021

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Having spent the last ten years working among businesses of all sizes (from General Electric to a 2 man startup), TiM tester Joe Triccas has pretty much seen it all.
One issue has repeatedly cropped up and has inspired this talk.

Joe believes there are many misconceptions as to what Agile is, and how it serves waterfall industries and waterfall markets in particular.

In his Digital Leaders talk, Joe asks:
 1. Why this is a problem and how to do we identify this is happening?
 2. How do you  manage the tension this will inevitably introduce?
 3. What does the ideal dynamic in this relationship looks like?


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Three at Three: Sketch Noting

7/22/2021

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This week, User  Researcher and Designer, Bobby King talks to Tremis Skeete about sketch noting. Tremis asks him:
  • What is sketch noting and why does he use it?
  • How does sketch noting help clients?
  • And how can we learn a bit more about doing it ourselves? 

We hope you enjoy it, and if you'd like to connect with Bobby King, click on his name to go to his Linkedin profile, or find him at Scottish Design Agency - Haver.

If you have any suggestions for future Three at Threes, or would like to take part in one, we'd love to hear from you -email us. 
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Diversity & Inclusion: Beyond the Buzzwords

7/14/2021

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By Tremis Skeete 
Lynn Pilkington is a self-described ‘accidental COVID entrepreneur’, looking at different ways of working and how to bring the most out of people using accessible working environments. This focus has been on fast-forward since the beginning of the COVID-19 pandemic.  

Previously training to be a therapist, Lynn is acutely aware of how everyone’s brain works differently. She has been passionate about developing workplace inclusion and diversity for years. But the onset of the pandemic has brought many of the issues she’s been working on into sharp focus. Learning remotely and digitally showed her exactly how inadequate some of the processes and models are in today’s world, where sending a link simply isn’t enough. 

Taking inspiration from her background in community engagement, digital learning, accessibility, and equality & diversity, along with her own wavy and winding career and learning journey, she is now focused on creating productive ways to bring out the best in people in a new world of work. “The pandemic has offered an opportunity to approach work differently - to ‘Build Back Better’ with new methods, rather than sticking to the way things have been done in the past,” Lynn says.  

“Mainstream working processes don’t cater for everyone, and while this has been a growing issue for many years, the pandemic has highlighted the flaws of the traditional workplace.” 

Despite the trauma and tragedy of the past year, the pandemic has offered some silver linings. One of which is the ability to step away from the 9-5, desk-based, presenteeism model of working, and move towards one based on outcomes. This new way of working focuses on individual needs, embracing asynchronous working to get the best out of people. Lynn explains further: 

“Reasonable adjustments made for diversity reasons should not just be seen as add-ons that allow certain people to work. They are good business practices that can have a positive impact on the entire business.” 

Changing the way we work to be more flexible, inclusive, and diverse allows people to work around family, life, and individual requirements. It allows companies to hire from around the world, taking advantage of a larger talent pool, and making the most of their staff’s abilities and skills. 

Lynn admits that the challenge to transform mainstream workspaces is a somewhat messy landscape. “To have a diverse working environment you need to allow for diverse personalities and working requirements,” Lynn says. “But inclusive working, starting with what each individual needs and what works best for them, brings out the best in people.” 

There are plenty of organizations dedicated to inclusion and diversity at the moment. But the focus tends to be narrow, looking at individual characteristics rather than taking a holistic approach. What Lynn does is bring everything together, looking at the bigger picture to create a fully inclusive workplace that works and adapts for everyone. She will be working with This is Milk to support workplaces and learning environments to bring this to life.  

With all the changes that the pandemic has brought, organizations can’t afford not to do it. As terrifying as it may seem and as big a job as it will be, Lynn feels that transforming how organizations work is too important to ignore. 

If you'd like to talk to Lynn about creating a fully inclusive workplace, email her or click on her name to connect with her on Linkedin. You can find her on instagram and twitter @lynnpilk   


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Three at Three: Process Modelling

7/8/2021

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Welcome our latest Three at Three. In this week's episode, Angela Prentner-Smith chats to Tesco Bank's Process Improvement and Development Lead Ann Marie Dockerill, about Process Modelling.  Angela asks Ann Marie the following three questions:
​
Why is good process design imperative for business?
What do you think the key steps to good process design are?
​Can iterative process mapping be applied in an agile environment?

 
We hope you enjoy it, and if you'd like to find out more about Ann Marie, click on her name to go to her Linkedin profile.
 
If you'd like to request a topic for future Three at Three, or get involved in one, we'd love to hear from you. Please email your suggestions to:  hello@thisismilk.co.uk
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Three at Three: Pride Month Special

6/17/2021

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Welcome to our Pride Month special of Three at Three. In this episode, our Engagement and Inclusion expert Lynn Pilkington interviews Mental Health First Aid Trainer and consultant, Davey Shields.

Davey is an independent Mental Health First Aid Trainer and consultant. He is also the founder of the charity MenTalkHealth which was set up to tell stories around mental health to encourage men and others to talk more. 



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Three at Three: A journey into Product Management

6/3/2021

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This week, our Product Manager Tremis Skeete is back, this time talking to Labster's Martin Keane about Martin's career journey into product management and learning from his perspective, what it takes to be successful in a product career.

Tremis asks Martin the following three questions: 
 
1. You have a background in marketing with specialities in international research and social media. As you progressed in your career, how would you say that your past roles prepared you for the product management role you have now?
 
2. You have been in roles with the titles 'project manager', 'product and project manager', and now, a 'product owner'. Could you share with our audience the distinctions between those kinds of roles, if any?
 
3. If you could list the top five skills that you feel make you successful as a product manager, what would you share? 

We hope you enjoy it! 
​

Three at Three: A Journey into Product Management from This is Milk on Vimeo.

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Three at Three: User Experience and User Journeys

5/20/2021

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​In today’s Three at Three, our product designer Tremis Skeete and our UX designer Morgane Tanguy, discuss UX and User Journeys. Morgane gives Tremis her take on the following questions:
​
1. When you want to understand how a user will use a product what's the first thing you do?
2. When you decide to focus your efforts on understanding user journeys, what problem/s are you trying to solve?
​3.Why is it so important to understand the scenarios for when a user interacts with a product?
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How a leadership course led to a podcast

5/11/2021

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Header Image showing fists in the air on a blue background. Fair Tales in writing

Morgane Tanguy

UX Designer at This is Milk

At the beginning of this year, I was lucky enough to be one of the twenty women accepted onto Women’s Enterprise Scotland Digital Leadership Programme. Back then I had no idea that the programme would have such a profound effect on me, nor that it would result in launching my very own podcast.   

The Leadership programme worked like this: Over 6 weeks, 20 of us met once a week to explore a different topic. The subjects we discussed ranged from strategy, planning, management and persuasion, to diversity, well-being, resilience and inclusion. The sessions were facilitated by a different leader each week. Each one left a mark on me. It was a seriously inspiring collection of women.   

As the weeks passed, my knowledge grew and I felt my confidence do the same. Being in the company of such amazing female leaders was helping me work out the kind of leader I aspire to be.  

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Three at Three: Designing for Future Signals

5/6/2021

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When talking about the future, people usually engage in activities of hypothetical observation, negotiation and informed speculation. But how does one perform these activities towards gathering this information? Where does one begin to look at data within the complex realities we live in? Identifying future signals is one of those methods researchers use to recognise patterns in the landscape of our modern world. ​

In the run up to our Designing for Future Signals course next week,  Angela-Prentner Smith and our new Product Manager, Tremis Skeete, discuss the art of Future Signals: what are they? What do you do with them? And how do you recognise them? Here's an overview of what they talked about.

​

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Angela & David Prentner-Smith talk Shared Parental Leave

3/7/2021

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Last year only 2% of parents took shared parental leave. This year MD and founder of This is Milk, Angela Prentner-Smith, and her partner David Prentner-Smith challenged the norm by taking sharing parental leave with their second child, Neve. Here they tell us why they decided to do it, their experience of it, and why they think it’s so important to challenge the expectation that women should always  stay at home with the baby.  ​
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Agile & Digital Transformation best practice

9/3/2020

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Graphical Illustration of various area of Agile. People, Data, Time, Production & Business
In this week's edition of our weekly 3@3  series,  Al and Steve discuss the Agile method and DT best practice with Agile coach Paul Mathers. Paul was a business architect for 10 years before becoming an Agile coach with Arabica Transformation consultants. 

The 3 questions covered in this episode:
  • Arm's length leadership - why is this bad for transformation?
  • Theory over practice - do the certificates really help?
  • Scaling - when is it right to do this?

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How important is 'communications' when embarking on a transformation project?

8/20/2020

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Image of Steve Plummer talking to John Hatfield
In this weeks 3@3 conversation, we speak with John Hatfield from Second City Communications.

John joins us in week number 15 of the series, to give us his take on the following hot topic questions:
  • Communication is just one of many facets of a digital transformation journey. How important is it?
  • What are the common pitfalls and barriers to effective communication in change management?
  • What can organisations do to get it right and what are the tangible benefits of doing so?

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Reviewing IT's role in Digital Transformation - What did we get Right & Wrong

8/13/2020

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In this weeks 3@3, we are joined by CIO Keith Laidlaw.

IT is part of the team and is an essential part of the strategic leadership team along with operations, change management and HR.  Keith suggested that years ago IT was considered a citadel department, too busy with other IT related projects to spearhead any organisational change programmes. Over time organisations developed 'IT islands', external to the IT department, which they invariably knew nothing about, which was fine to an extent, however, IT islands affected the holistic nature of the organisations IT systems. Suddenly marketing systems couldn't talk to sales, sales systems couldn't talk to finance,  the island effect had created technology 'silos'. Had IT been involved in these change decisions, they would have had a more holistic view of the technology. ​

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Has working from home killed the command and control manager?

8/6/2020

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Image shows a row of soldiers saluting
Has working from home killed the command & control manager or indeed the validity of this style of organisational culture? This is 'the big pointy question' Angela and Steve discuss in this edition of our 3@3 video blog.

Angela suggests that while managerial approaches need to change, we're not quite there yet. We are still seeing some organisations encouraging their middle management to push employees down the 9-5 route with little appreciation of those working with children in the house or partners that work shifts. Some organisations consider getting their employees to work their usual 9-5 working patterns as a return 'to normal', and are not yet in the place of looking at deliverable and accountability rather than the proverbial 'bums on seats' approach. These are the organisations that will struggle as this 'new way of working culture', embeds in society. However, Angela suggests that it's never too late to build relationships with your team based on trust, deliverable's and shared organisational goals. 

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The role of skills development in the successful delivery of transformation projects.

7/30/2020

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In this week's 3@3 Al and Steve discuss the role of skills development in the successful delivery of transformational projects. 

Al talks about his own eclectic learning journey that incorporated further, higher, mature, online learning and everything in between. 
Having experienced the full spectrum of learning pedagogy's, Al suggests that the most important aspect of up-skilling is to find a learning approach that works for your circumstances and your preferred style of learning.

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What is the role of the IT department in transformational programmes?

7/22/2020

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Within digital evolution projects, do the IT team lead or support? This issue (not surprisingly) comes up a lot. However, given the core driver for all these conversations are around people, their employees, clients, stakeholders etc, the process is ultimately a people-first approach rather than technology first. IT (of course) has its place at the table as evolution programmes are discussed and planned, due to their inherent knowledge about the business and current systems therein. IT departments understand how these systems currently work and how they can be developed and used to greater effect. Digital evolution projects run parallel with BAU activities and the BAU environment is a core part of that evolution discussion, as it is ultimately about improving on what you currently do. 

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