One year ago, it was only last summer, I decided to come to Scotland to pursue my Master’s Degree in Marketing at the University of Aberdeen.
My background was merely related with research, having worked in a variety of different social research projects while studying sociology and working in National Centre for Social Research in Greece. Market research first came to my life during the year I spent in Poland as an exchange student, where I had the opportunity to work on a consumer behaviour project. Although I also held positions before and after Poland that research was not included in my main tasks, I was always keen on bringing research and its insights as the key to moving forward!
While digital tools and techniques go some way to making life easier for project managers they'll never be the answer to a project's success.
If it weren’t for people, projects would be easy. Have you ever heard a project manager say that? You may well have done. But isn't digital making life easier for these hard done by PM's?
It's true that the tools and techniques in a project manager's arsenal are becoming more refined and sophisticated. Digital developments continue to provide ever-improving tools for planning, budgeting, monitoring and controlling. All things that are close to project managers’ hearts, who use these tools to calculate variances, smooth out resources, define the critical path, forecast cash flows – all at the click of a mouse. They can automate plans, track budgets and produce detailed reports, all of which can be shared around the world in an instant. Certainly, a project manager's job should be much easier than it was back in the days when you used to go to a computer room if you ever wanted to use a computer. Can anyone remember that?