The challenge 

We partnered with Women’s Enterprise Scotland (WES) to design and deliver a digital roadmap for the launch of the Digital Women’s Business Centre. This initiative aimed to address the needs of women business owners and aspiring entrepreneurs by creating a user-centric digital platform. The project was delivered in phases, with Phase 1 focusing on foundational elements, including user research, branding, and a functional website.​​​

The
objective

Conduct user research to understand the needs, pain points, and goals of current and future users.
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Develop a digital roadmap to guide the phased delivery of the Digital Women’s Business Centre.
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Design and deliver a branded, user-friendly website to support women at all stages of their business journey.

The
​approach

User Research and Insights:
Conducted co-creative workshops, interviews, and social listening to identify user needs, pain points, and expectations. This research informed the design of user journeys, site architecture, and branding.
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Impact Mapping and Visioning:
Facilitated sessions with WES stakeholders to align the platform’s goals with user needs and organisational objectives.
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Branding and Design:
Delivered a comprehensive branding package, including visual assets and messaging, tailored to the target audience.
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Digital Roadmap:
Created a phased roadmap based on funding assumptions and future growth opportunities.
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Phase 1 Delivery:
Built and launched a fully functional website, incorporating user feedback and insights to ensure usability and accessibility.  

The
​outcome

Delivered a fully branded and functional Phase 1 website, providing a foundation for future development.
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Developed a user-centric digital roadmap to guide future phases of the project.​

Enhanced WES’s ability to support women entrepreneurs through a tailored digital platform.
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Validated the roadmap through iterative research and testing, ensuring alignment with user and organisational goals.

What the
​client says 

"We worked closely with This is Milk on the development of the digital Women’s Business Centre. Building an online platform which addressed the unmet support needs of women-led businesses was key for success. The team at This is Milk demonstrated a deep understanding of our current and future users, providing insightful research work and identifying key needs and pain points.
 
The impact mapping and user journey sessions were particularly valuable, providing clear direction for our future vision. The co-creative workshops, interviews, and social listening they conducted ensured that the resulting build plan was well informed, and we could be confident in our investment. This comprehensive approach provided a solid foundation from which to realise our goals and see the platform support increasing numbers of women business owners over the years.”

Carolyn Currie, Chief Executive