How to Build a Strong Brand Strategy

Nicky Logue

Marketing Director, This is Milk

A strong brand strategy lets you influence how your company is perceived in the outside world. New businesses who spend the time crafting their brand strategy from the outset have a distinct advantage over the rest. ​

What is 'Brand'?

​Starting a new business is exciting; there’s no doubt about it. But it’s easy to get carried away with the ‘rush to market’ and lots of businesses miss out on valuable time spent at the outset developing a solid brand strategy. And by that I don’t just mean the visual representation of brand, such as your logo, and the colours you use on your website. Your brand identity is much more than that. Here's one of my favourite answers to the question 'What is brand?':

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