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Education Scotland is a Scottish Government executive agency charged with supporting quality and improvement in Scottish education and thereby securing the delivery of better learning experiences and outcomes for Scottish learners of all ages. Education Scotland‘s chief executive is responsible to Scottish ministers, within the terms of the framework document, for its management, performance, and future development. |
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The Project
We were brought on board to undertake a market discovery project in collaboration with Education Scotland - investigating the agency's brand, their users and their digital infrastructure, and to provide a set of key user personas, and themed recommendations for 4 strands of work.
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Why
Education Scotland is a Scottish Government executive agency charged with supporting quality and improvement in Scottish education and thereby securing the delivery of better learning experiences and outcomes for Scottish learners of all ages. In their quest to improve the quality of Scottish Education, the agency needs to understand the needs and views of a broad range of it's audiences, specifically landing on the views of educators as the dominant user type to be understood. |
What
We worked with the WES team to understand their current and future users, their existing needs and pain-points and the organisation’s goals now and in the future. We approached this by running an impact mapping and user journey mapping session to drive out the required information and future visioning. We designed a research strategy to understand the needs and views of a broad range of Education Scotland’s audiences, specifically landing on the views of educators as the dominant user type to be understood. We worked closely with the ES user research team to share insights, methodologies and ensure efficiency in activities and outputs. We undertook recruitment of educators across the education spectrum from early years through to secondary school, and at all levels of the school hierarchy, ensuring coverage from a geographical perspective. In addition we ran 3 school wide workshops, attended 3 relevant trade events for contextual analysis and user recruitment, and we conducted stakeholder interviews with relevant teams and individuals. Desk research included a digital estate audit and a semiotic analysis of brand artefacts and communications. |
Impact
The output of the work was a report detailing themes resulting from the research, broken down by the 4 sections of the organisation requiring analysis.
The outcome was the inception of a new culture change workstream within the transformation programme, and a leadership-led programme of work to embed the recommendations, of which This is Milk became a key partner. |
