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ResDiary is a clever professional restaurant reservation and table management platform that supports restaurants, bars, cafes, bistros, hotels, pubs and clubs in meeting and exceeding the expectations of their guests. |
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The Project
We were brought onto this project for us to undertake analysis of ResDiary's branding and perform a values implementation. This project was undertaken to lay ground for direct brand development and help drive forward a clear vision and strategy.
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Why
In planning of ResDiary's 5 year Growth Strategy, a need for branding analysis and values implementation by experts in the field was identified. |
What
Over the course of several months we worked with every single employee, from the senior board to remote overseas workers to dig into the purpose and values of the business and give recommendations for how ResDiary can build a brand that the people can believe in and get behind. We conducted desk research to benchmark against competitors and similar organisations, gaining understanding of customer needs and views. On-site workshops were conducted by a member of the team, to reach every single employee to dissect and discuss brand proposition, mission values and methods to drive through the organisation. When in person was not possible, we conducted video calls with overseas employees and used facilitation tools to support in data gathering. |
Impact
We evaluated the purpose & values created during the interactive workshop sessions. Key to this was understanding the signals and how they played a part in disseminating the new vision and strategy throughout the organisation. |
