What we have learned along our journey

Barbara Geczy

Customer Analyst, This is Milk

​We would like to share with you what our incredible journey has taught us over the past years and to consider how these business lessons could benefit our audience. Whether you’re new to the world of business or have been in the game for years, we dare say the following lessons will hold true:

●Know your brand inside out – and don’t be afraid to be different.
 
When This is Milk was conceived, we started by defining our brand. We knew that our name would stand out from the crowd for example and prove a conversation starter. How right we were. If you’re curious as to the thought process behind the moniker, you can read about the branding exercise here.

●Treat your brand with the same importance as a major client
 
Even if you’re overwhelmed with client work, never forget to focus on your brand and to share what’s going on with your company. Don’t neglect your business – look after it and it will look after you.

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