By Tremis Skeete
Lynn Pilkington is a self-described ‘accidental COVID entrepreneur’, looking at different ways of working and how to bring the most out of people using accessible working environments. This focus has been on fast-forward since the beginning of the COVID-19 pandemic.
Previously training to be a therapist, Lynn is acutely aware of how everyone’s brain works differently. She has been passionate about developing workplace inclusion and diversity for years. But the onset of the pandemic has brought many of the issues she’s been working on into sharp focus. Learning remotely and digitally showed her exactly how inadequate some of the processes and models are in today’s world, where sending a link simply isn’t enough.
Taking inspiration from her background in community engagement, digital learning, accessibility, and equality & diversity, along with her own wavy and winding career and learning journey, she is now focused on creating productive ways to bring out the best in people in a new world of work. “The pandemic has offered an opportunity to approach work differently - to ‘Build Back Better’ with new methods, rather than sticking to the way things have been done in the past,” Lynn says.
UX Designer at This is Milk
At the beginning of this year, I was lucky enough to be one of the twenty women accepted onto Women’s Enterprise Scotland Digital Leadership Programme. Back then I had no idea that the programme would have such a profound effect on me, nor that it would result in launching my very own podcast.
The Leadership programme worked like this: Over 6 weeks, 20 of us met once a week to explore a different topic. The subjects we discussed ranged from strategy, planning, management and persuasion, to diversity, well-being, resilience and inclusion. The sessions were facilitated by a different leader each week. Each one left a mark on me. It was a seriously inspiring collection of women.
As the weeks passed, my knowledge grew and I felt my confidence do the same. Being in the company of such amazing female leaders was helping me work out the kind of leader I aspire to be.
Last year only 2% of parents took shared parental leave. This year MD and founder of This is Milk, Angela Prentner-Smith, and her partner David Prentner-Smith challenged the norm by taking sharing parental leave with their second child, Neve. Here they tell us why they decided to do it, their experience of it, and why they think it’s so important to challenge the expectation that women should always stay at home with the baby.
WES came to This is Milk at the tail end of 2019, to support in the development of their proposition but also to help create an online resource to support the female business start-up community. Whether owning your own business is a dream in your head, or you are already set in motion, this website is a library of knowledge to guide you in this journey.
When it comes to this website, content is paramount, so it was crucial that we identified user groups and created useable persona’s that would allow WES to create content suited to their needs.