-In this weeks 3@3 conversation, we speak with John Hatfield from Second City Communications.

John joins us in week number 15 of the series, to give us his take on the following hot topic questions:

• Communication is just one of many facets of a digital transformation journey. How important is it?
• What are the common pitfalls and barriers to effective communication in change management?
• What can organisations do to get it right and what are the tangible benefits of doing so?

In a fantastically relatable comparison, John illustrates how business transformation projects can be compared to the act of moving home when you were a child. This experience usually comes with shock-horror, fear, uncertainty and doubt for the child, which is of course not a good place to start off from. 

Many transformation projects start off from the point of view of "We are going to change you", "This is something that is going to happen to you!". So the big lesson to learn here, is don't do things to people, do things with them. If this is the case when moving home, that experience can happen so much smoother, whilst drastically reducing the negative impact that surrounds the experience. 

A key phrase to remember here is: "We would like to do this with you". It's not for you, which is patronising, or to you which is enforcing, it's together which allows for cooperation and mutual benefit.

In what is a very enjoyable 26 minute long conversation, John continues to share his wealth of knowledge and advice on the subject, making this 3@3 week, one not to be missed. 
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Watch the full conversation below:

IT is part of the team and is an essential part of the strategic leadership team along with operations, change management and HR.  Keith suggested that years ago IT was considered a citadel department, too busy with other IT related projects to spearhead any organisational change programmes. Over time organisations developed 'IT islands', external to the IT department, which they invariably knew nothing about, which was fine to an extent, however, IT islands affected the holistic nature of the organisations IT systems. Suddenly marketing systems couldn't talk to sales, sales systems couldn't talk to finance,  the island effect had created technology 'silos'. Had IT been involved in these change decisions, they would have had a more holistic view of the technology. 

To Keith, digital transformation is ultimately about the decentralising of skills. Global teams can now collaborate effectively no matter where they are in the world. Keith argues that digital transformation also supports BAU and business continuity. Using the examples of call centres, Keith argues that with the right technology and metric's in place, productivity can continue at the same rate no matter if an employee is in the call centre or taking calls from their front room. 

The questions we are now facing are around education and professional or medical consults, can these be effectively delivered through digitisation? The enablement for all of this is communication infrastructure. Keith suggests that in this regard, we are already there. With approximately 99% of the UK having access to 'fast fibre' with download rates of 50-60 megabytes, speeds which 5 years ago were the preserve of offices only. Now, these ability services are in people homes, individuals can do everything online from home which they used to have to do in the office. IT has to be reactive also and be able to quickly investigate business requirements and this can sometimes be difficult.

Keith suggests that the old IT model has changed, the last decade has seen a move to a RAD approach (Rapid-application development), an adaptive software development approach, which allows packets of development to be released incrementally, every 2 weeks. This approach allows for development to happen piecemeal. Keith argues that while organisations may not know exactly what they want end to end, they often know what they want to happen first. IT is no longer perceived as inhibitor or blocker to change, the new mode of working allows the organisation to test their ideas and help inform the end to end strategy through rapid testing and deployment. 
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Watch the rest of this discussion. 

Has working from home killed the command & control manager or indeed the validity of this style of organisational culture? This is 'the big pointy question' Angela and Steve discuss in this edition of our 3@3 video blog.

Angela suggests that while managerial approaches need to change, we're not quite there yet. We are still seeing some organisations encouraging their middle management to push employees down the 9-5 route with little appreciation of those working with children in the house or partners that work shifts. Some organisations consider getting their employees to work their usual 9-5 working patterns as a return 'to normal', and are not yet in the place of looking at deliverable and accountability rather than the proverbial 'bums on seats' approach. These are the organisations that will struggle as this 'new way of working culture', embeds in society. However, Angela suggests that it's never too late to build relationships with your team based on trust, deliverable's and shared organisational goals.