By: Jodie Cook
ChatGPT can make a huge difference to your business’s operations, workflows, and overall productivity. With the right prompts, the large language model can write your emails, supercharge your recruitment, and even give you more confidence as a business owner. But there’s a flipside. It can also harm your customer experience and even alienate potential users of your products and services. And no one wants that.
Angela Prentner-Smith is managing director of tech agency This is Milk and has been working in digital and customer experience for over 15 years. She has worked with clients such as Barclays, NatWest, and Scottish Government, instilling a customer-centric culture and method into their processes. Prentner-Smith studied human-centered design at as part of a masters in Design Innovation at Glasgow School of Art, and now trains and mentors other leaders and professionals in creating exceptional experiences for customers and prospects.
By: Morgane Tanguy
In the spirit of National Inclusion Week, we as UX designers play a vital role in making our designs, processes, and workplaces more inclusive. While discussions around inclusivity often revolve around design principles and company culture, one key aspect that deserves more attention is how we communicate and collaborate with people.
Inclusive Communication with Users and Customers
When we talk about inclusion, it’s crucial to remember that our users and customers are, above all, humans. Depending on the products and services we work on, some individuals may face challenges in expressing themselves, feeling comfortable or being confident during research activities. Here’s a simple but key principle to follow: Give them the time and space they need.
Neurodiversity acknowledges that people experience and interact with the world in diverse ways. There is no single “right” way of thinking, learning, or behaving, and differences are not viewed as deficits. This understanding is crucial for fostering inclusivity within organisations. The umbrella term generally includes those who identify with dyslexia, dyspraxia, autism, and ADHD. Although some widen the term to include conditions such as Borderline Personality Disorder, Schizophrenia and wider.
While awareness of neurodiversity is increasing, are businesses taking sufficient action to ensure that this often-overlooked group is not being left behind?
Depending on the definition and which statistics you look at, 15 per cent to 40 per cent of the population in the UK is considered to be ‘neurodivergent’. Yet, despite this significant portion of the population, the unemployment rate among neurodivergent individuals remains alarmingly high. As an example, according to the Office for National Statistics, only 29 per cent of unemployed autistic people who are eager to work are currently employed. This disparity highlights the urgent need for businesses to prioritise neurodiversity and create inclusive environments where all individuals have equal opportunities to thrive. This is a potential loss of creative thinking, and talent.
An interview with Angela Prentner-Smith
Dyspraxia is a condition that affects around 10% of the British population, yet it’s still generally misunderstood. To mark Dyspraxia Week, we asked our founder and MD Angela Prentner-Smith a few questions about Dyspraxia, her diagnosis, and how it affects her life and work.
When did you first notice you had Dyspraxic traits?
As a child, I was labelled as clumsy. I was the kid that cried in gym class because I found it so hard. My nan used to say I was covered in bruises. Dyspraxia affects your gross motor skills, and your fine motor skills. Gross motor skills are things like running or playing ball. Fine motor skills are things like handwriting. So along with my general clumsiness, I also found handwriting incredibly difficult. Although I could read before I started school, my handwriting was about two years behind everybody else's. My handwriting is still not good. However, during my school years, nothing was picked up. I don’t think Dyspraxia was even a consideration when I was at school. Even now, how many parents would recognise Dyspraxia in their children? Raising awareness about the condition is a priority.