How those with ADHD can be a real asset to business, with the right support - Angela Prentner-Smith comment
By Angela Prentner-Smith
As we move further into 2022, I want to reflect on a condition that has come to the fore for many people over the last 18 months.
October may have been ADHD month, but the whole of the pandemic has surfaced ADHD for many individuals for the first time. Why? With the constraints and limitations on our lives, for a large number of people the condition became unmanageable, and many took their first-ever steps seeking help for issues that were there all along.
Living with ADHD during a pandemic is particularly challenging, and I am personally committed to raising awareness of what the condition really means, and why the world needs to challenge the stigmas associated with it.
By Angela Prentner-Smith, Founder and MD of This is Milk
Way back in 2020, whilst I was on maternity leave with my daughter Neve my phone pinged. Actually it was more than one ping - it seemed every channel I’m active on was pinging me with a notification of a Civtech challenge. Those in the know were poking me to have a look at the Scottish Digital Academy’s challenge ‘How can digital help invent the future of immersive learning?’
Truthfully, I was just a few weeks post-partum, surviving a pandemic, and parenting a 6 year old, who was just starting to get his life back – the last thing on my mind was spinning up a technology business.
But still... the messages kept coming, and eventually at the request of my team, I joined an 8pm call one Wednesday night and we generated a bunch of ideas on a Mural board. This was the start of what is now ‘Neve’ - an immersive learning platform with inclusivity at its core.