As we come to the end of January 2018, we feel the need to take a step back to Jan 2017 and have another look at the ‘Future of Jobs report’ by the World Economic Forum.
This detailed report looked into the future of industry to identify the new categories of jobs that are emerging, as well as the skill-sets that are becoming more essential to these roles.
The Future of Jobs Report aims to unpack and provide specific information on the relative magnitude of these trends by industry and geography, and on the expected time horizon for their impact to be felt on job functions, employment levels and skills - The World Economic Forum
In this final installation of Digital Launchpad - Tackling the digital skills gap, we have a look at this new job role of a Customer Analyst. If you have no idea what we are talking about then please do read blog posts 1 & 2. Or hey, just go rogue and see what happens. You can always go back after.
Digital Launchpad - Tackling the digital skills gap - Part 1
Digital Launchpad - Tackling the digital skills gap - Part 2
All caught up, excellent, now in the words of Gene Wilder in Willy Wonka, "Off we go"
Imagine yourself at a busy business event/networking/conference/meeting/shop to buy your groceries when you meet somebody who asks you what you do.
Natural you say: "Hi I'm (Fill the Blank) and I'm a Customer Analyst!"
Which will no doubt be met with the response of: "aw excellent, sorry what is that exactly?"
Following on from Tackling the digital projects skills gap - part 1 blog, this 2nd edition looks to show you what This is Milk are doing to resolve this issue. If you haven't read the first blog yet, do so now and we will see you in a minute.
Doing what we do best
So we now know that there is a massive skills gap in Scotland, for professionals that are equipped with the skills needed to understand and research customer needs, taking those right the way through the project, from end to end.
This is Milk have been exploring ways to create a talent pipeline around these digital project skills.
Our solution is to create a job that does not currently exist. At the moment we're calling this A Customer Analyst - however the name is still up for grabs.
A Customer Analyst has the full understanding and skills needed to cradle a digital project from it's initial conception all the way through to project delivery. It takes the vital skills of business analysis, user research, strategy, service design and project/product management and amalgamates into a role that will change the way digital projects are delivered forever.
There is a distinct lack of skilled project professionals that have the skills and ability to handle digital projects. It's a staggering statement to make but unfortunately a very true one.
All is not lost however, there are some digital masterminds and yes they are very good, but the small numbers result in high costs and big demand. This is great for the person, not so good for the businesses in vital need of their services.
Now we know what you are thinking, Scotland is an ever-growing digital force, with thousands of graduates leaving university every year. We have a booming tech, financial, start-up and public sector market. So how can there be a lack of skills and what are we doing about solving this issue? Well there’s 2 problems here…. The industry is growing, but the right talent just isn’t there in the digital project space.