How to use your brand's enemies to connect with your customers without alienating them.
Here at This is Milk, we’re fond of busting some myths every now and then. Here's one from a Harvard Business Review article to shake up some assumptions you may have about what your customers want from your brand: what matters most for your customers is not how much you engage with them, but whether or not they share important values with your brand.
In today's world, digital is the norm, people have more access to information than ever, and digital technology still presents a unique and under-exploited opportunity for organisations, and even a greater challenge for charities.
We're spending time on This is Milk's company culture and here are some very compelling reasons why!
Culture. Or more specifically company culture, is something that we’ve been thinking and talking about a lot lately at This is Milk.
Before starting out we put a lot of effort into crafting our brand, our purpose and vision and all that good stuff, but that was just the beginning. We'd created the outer shell for everyone to see, but what about what’s inside? The intrinsic factors that would make us truly unique? For us, this is where culture comes in, it’s the soul of a company that brings your vision to life, making it a reality through the working environment, people and customs that evolve.