By Tremis Skeete
Building products than resonate with many customers are not built in a vacuum. We want to build products customers love, and that sometimes requires connecting with what real people care about and understanding from their perspective what problems are worth solving.
How do we connect with these customers in order to understand them? This is where identifying customer types can be useful in focusing research activities. Here is one way you can identify three customer types.
There are essentially three types of customers that use your software product:
1. The cold customers: They historically have not expressed a deep interest in using the product, and if they do, they rarely use it.
By Joe Triccas
*This blog post takes inspiration from my old colleague's blog post.
“All of us have a finite amount of effort, and a finite time to spend it in.”
The above quote from the referenced post really resonated with me and gave me an insight into something that was missing from my expectations of myself and those around me.
It is easy to measure time and assess how much stuff you got done in that time. What is difficult is understanding the level of effort you expended in that time.