By Tremis Skeete
Building products than resonate with many customers are not built in a vacuum. We want to build products customers love, and that sometimes requires connecting with what real people care about and understanding from their perspective what problems are worth solving.
How do we connect with these customers in order to understand them? This is where identifying customer types can be useful in focusing research activities. Here is one way you can identify three customer types.
There are essentially three types of customers that use your software product:
1. The cold customers: They historically have not expressed a deep interest in using the product, and if they do, they rarely use it.
In this week's edition of our weekly 3@3 series, Al and Steve discuss the Agile method and DT best practice with Agile coach Paul Mathers. Paul was a business architect for 10 years before becoming an Agile coach with Arabica Transformation consultants.
The 3 questions covered in this episode:
Has Agile won or is it dead already?
Something I’ve been pondering for a while is what’s the next big thing in project delivery? Agile has been around for a while now, and businesses are still struggling with its adoption. I asked the IIBA (International Institute of Business Analysis) LinkedIn group what they thought, and I got about 40 differing opinions. I did some research and again I got a typical mix of views.
‘Agile is dead already.’
‘Agile was never meant to be used for what it is now.’
‘Agile is the only way.’
‘Businesses need to be agile, but that doesn’t mean they need to adopt a specific ‘agile methodology.’