Customer Analyst, This is Milk
We would like to share with you what our incredible journey has taught us over the past years and to consider how these business lessons could benefit our audience. Whether you’re new to the world of business or have been in the game for years, we dare say the following lessons will hold true:
●Know your brand inside out – and don’t be afraid to be different.
When This is Milk was conceived, we started by defining our brand. We knew that our name would stand out from the crowd for example and prove a conversation starter. How right we were. If you’re curious as to the thought process behind the moniker, you can read about the branding exercise here.
●Treat your brand with the same importance as a major client
Even if you’re overwhelmed with client work, never forget to focus on your brand and to share what’s going on with your company. Don’t neglect your business – look after it and it will look after you.
Customer Analyst,This is Milk
Sometimes it’s healthy to take time out to reflect on your own achievements, for to quote Ferris Bueller, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”
Once upon a time, two women came together with a shared idea. Looking around, Angela Prentner-Smith didn’t see anyone else in Scotland offering a business transformation service, so she decided to step up and give it a go.
That once upon a time took place just a few years ago and in the subsequent months, a lot has happened. The idea has taken seed and that seed has grown into a business development agency called This is Milk. Two and a half years and 20 clients later, we’ve surpassed milestones that we could previously only have dreamed of – and this is just the beginning.