Digital Intern, This is Milk
In the fifth of our 'On the Horizon' articles - a series of posts exploring future business and society trends - we explore Quantum Computing and the potential impact on business and society.
The foundation of computing.
Throughout the 'On the Horizon' series so far, we have looked at various technologies and innovations that can have a profound impact on business and society. There is one thread that runs through the four topics mentioned so far (self-driving cars, blockchain, industry 4.0, and AI) that serves as the foundation for those innovation, without which they would have been impossible, and that is computing. Computers have arguably shaped and reshaped our way of life in the last 20 years more than anything else has in that period of time. They are at the core of so many aspects of our lives that listing them will be pointless. Given the direction of development it stands to reason that the role computers play in our lives will continue to grow in the future. It's all possible because of computing.
By: Nicky Logue
A strong brand strategy lets you influence how your company is perceived in the outside world. New businesses who spend the time crafting their brand strategy from the outset have a distinct advantage over the rest.
What is 'Brand'?
Starting a new business is exciting; there’s no doubt about it. But it’s easy to get carried away with the ‘rush to market’ and lots of businesses miss out on valuable time spent at the outset developing a solid brand strategy. And by that I don’t just mean the visual representation of brand, such as your logo, and the colours you use on your website. Your brand identity is much more than that. Here's one of my favourite answers to the question 'What is brand?':
Digital Intern, This is Milk
In the fourth of our 'On the Horizon' articles - a series of posts exploring future business and society trends - we investigate Artificial Intelligence and the possible implications for business and people.
The power of the human brain.
One of the most sophisticated structures that humanity has at its disposal - if not THE most sophisticated one - is the human brain. The computational power and decision-making capabilities of the human brain haven't been matched by neither other life forms nor by machines. So far. Recent technological advances should make us wonder if this will be the case for much longer. One of those advances that really stands out and is becoming ever more popular is Artificial Intelligence (AI). And for good reason. AI has the potential to be the apex technology of our age. The future opportunities it can bring to business and society to significantly disrupt the status quo and change our lives are exciting and perhaps a bit scary.
The term 'Artificial Intelligence' has become quite mainstream in the last few years but the concept of AI is older and goes back a few decades. At its core, Artificial Intelligence can be described as the ability of machines to exhibit intelligence and to undertake cognitive tasks usually associated with the human brain, such as learning, problem-solving and decision-making. Even though Artificial Intelligence has been around for a while, we have begun to tap into the power of AI only recently. Better algorithms that allow computers to learn from available data without being explicitly programmed to do so (Machine Learning), Big Data, and increased computational power are just some of the recent technological advances that have facilitated the rapid spread of AI.