By Tremis Skeete
Building products than resonate with many customers are not built in a vacuum. We want to build products customers love, and that sometimes requires connecting with what real people care about and understanding from their perspective what problems are worth solving.
How do we connect with these customers in order to understand them? This is where identifying customer types can be useful in focusing research activities. Here is one way you can identify three customer types.
There are essentially three types of customers that use your software product:
1. The cold customers: They historically have not expressed a deep interest in using the product, and if they do, they rarely use it.
When talking about the future, people usually engage in activities of hypothetical observation, negotiation and informed speculation. But how does one perform these activities towards gathering this information? Where does one begin to look at data within the complex realities we live in? Identifying future signals is one of those methods researchers use to recognise patterns in the landscape of our modern world.
In the run up to our Designing for Future Signals course next week, Angela-Prentner Smith and our new Product Manager, Tremis Skeete, discuss the art of Future Signals: what are they? What do you do with them? And how do you recognise them? Here's an overview of what they talked about.