This is Milk was contracted by a high street bank who had undertaken a huge organisational transformation to reorganise themselves around their customers. In order to become more customer centric the high street bank saw job role changes, organisational restructures and a huge culture change as being at the heart of the transformation.
The remit for the project was to understand the employee experience and design interventions to shift the organisation towards the desired culture, manifested through behaviours.
What we did
What was the outcome?