Transformation Lead, This is Milk
The Impact of culture on Digital Transformation
Company culture is a term that is often heard when advertising a business to prospective employees, however the implications of culture run deeper than the perks of a job.
As we move towards a world that adapts and changes at break neck speeds to the needs of the customer, it is essential that the culture of your business matches your transformative qualities. It is no longer enough to strive for fun, friendly & Pizza Tuesdays. Digital transformation requires a level of commitment to change that allows the transformation to progress quickly and naturally.
Research from Boston Consulting Group found that 79% of companies tested that addressed culture change sustained strong performance, this compared to 0% for those that neglected culture change. (40 companies tested)
Here is another one for you.
So what does this mean?
Well in essence, digital transformation is no simple task. It's not like flicking a switch and bang your business has been transformed. As you well know, a business is a living thing and for change to happen it must be driven by the people within.
Some company cultures aid change, by focusing on learning, adaptability and the challenging of ideas. However culture does not only exist on one level, it exists both company wide & within the individual teams that make up the business.
There are some job roles that you just expect to be dependable and the same as always. Think of pay role for instance, how adaptable and ever changing do you want them to be. Not so much, we just want paid on time, every time.
With so much change going on, who's holding steady, who's keeping everybody in some sort of line and how does this department or person feel when change is thrust upon them?
When working with internal or resistant cultures it's essential to have full buy from everyone. It can help to follow the below steps:
Whether your company culture means no bullshit or one big family; it really doesn't matter. What does matter though is a businesses attachment to a culture that does not line up with their need for change. A culture that in fact can prevent evolution & transformation.
There is no getting away from the fact that we all must change. The company that recognises this, and adopts this into their culture is one that will win.
(Blog first published 14/05/2018)
Managing Consutant, This is Milk