Why the F word, is necessary for cultural change.

In this weeks Three@Three discussion, Al and Steve are joined by Jo McCallum, Chief Experience Officer at iDisrupt Digital. With a career in FMCG, drinks and the software industry, Jo has years of experience in leading culture change as part of digital transformation programmes. 

We asked Jo three questions on the subject of Cultural Change.

• Why do so many digital/technology driven transformations fail?

• How can you deliver an aggressive change agenda without being aggressive?

• ​How do you know when your culture has been 'transformed?

Jo kicked off the discussion, talking about the importance of senior management commitment to successful change programmes and with it, the need for a certain mindset that embraces mistakes and failures. Allowing individuals to fail while embracing the opportunities and insights, that those failures create, is paramount in helping organisations pivot into something ultimately more successful than what they planned for.  

Jo talks about why the F word...failure, is not a dirty word and why, 'Failing fast but learning quickly', should be the mantra for all transformation programs.  

We discuss why the method for managing the roll-out of organisational change, and the right change management tools, is so important. Agile working with self-organising teams, help the organisation manage the ensuing chaos in a way that waterfall methodology could never hope to. 
The iterative nature of the Agile method and Agile skills generally, embeds 'learning from failure' from the outset. However, the cultural shift required to manage change does not come from the bottom-up and leaders can't underestimate the value of being comfortable with the uncomfortable. 

On the question of what does a successful change programme look like and how do you deliver aggressive change programmes without being or becoming aggressive yourself, Jo suggests that from the outset, it is important to bring your employees with you, be clear on the purpose and vision for the change and be clear on the roles that individuals have to play in the project and the company culture post project.

By engaging hearts and minds from the outset during the pre-project stage or what the Lewin's change management model calls, the 'Unfreeze stage', organisations can greatly improve the efficacy of the programme and help pave the way for cultural change post project. ​